Matthew Salganik is a Professor in the Department of Sociology at Princeton University. His interests include social networks, quantitative methods, and web-based social research. One main area of his research has focused on developing network-based statistical methods for studying populations most at risk for HIV/AIDS. A second main area of work has been using the World Wide Web to collect and analyze social data in innovative ways. Salganik's research has been published in journals such as Science, Sociological Methodology, and Journal of the American Statistical Association. His papers have won the Outstanding Article Award from the Mathematical Sociology Section of the American Sociological Association and the Outstanding Statistical Application Award from the American Statistical Association. Popular accounts of his work have appeared in the New York Times, Wall Street Journal, Economist, and New Yorker. Salganik's research is currently funded by the National Science Foundation, National Institutes of Health, Joint United Nations Program for HIV/AIDS (UNAIDS), and Google.